Economic Boycott to Close Black History Month: The Full Story

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As we close out Black History Month today, we r going out with a bang of activism across the nation, led by none other than the Reverend Al Sharpton. Sharpton has called for an “economic blackout” on Friday as an act of protest against the influence of billionaires and corporations on working Americans. Rev. Al Sharpton is calling for a 24-hour spending boycott, asking consumers to withhold their dollars in a powerful display of “economic resistance.” It’s a bold move that reflects the growing desire for systemic change.

But amidst the protest, another battle continues to play out—one that’s about more than just political resistance. It’s about ensuring that workplaces across America reflect the diversity of the society they serve. The fight for Diversity, Equity, and Inclusion (DEI) remains alive and well, despite the pushback from political figures like former President Donald Trump, who signed two executive orders aimed at rolling back years of progress in making our workforce more inclusive.

DEI initiatives are not a trend; they’re the result of decades of struggle and advocacy, from the Civil Rights Movement to today. These programs are designed to foster environments where all employees, regardless of their race, gender, or background, can thrive. It’s about leveling the playing field so that everyone has a fair shot. And, contrary to what some may think, these initiatives aren’t just “nice-to-haves”—they’re good for business. A more diverse workforce leads to better innovation, greater creativity, and higher employee satisfaction.

Take a look at companies like Costco, Apple, Delta Airlines, JPMorgan Chase, and E.L.F. Beauty—they’re doubling down on DEI, even when the going gets tough. Costco shareholders recently rejected a proposal to review the risks of DEI, affirming the company’s commitment to inclusivity. Apple’s board fought back against efforts to restrict the company’s inclusive business practices, and Jamie Dimon, CEO of JPMorgan Chase, has made it crystal clear: DEI is a priority. E.L.F. Beauty continues to make inclusivity a core value, reflecting the diverse and younger customer base they serve.

These initiatives are essential for all employees, especially those from marginalized communities who often face barriers to success. DEI programs don’t just help individuals; they help entire organizations build stronger, more innovative teams. Companies like Giant, Trader Joe’s, Aldi, and Ben & Jerry’s are showing the world that when inclusivity is prioritized, everyone wins.

In the face of political resistance and economic pushback, these companies remind us that DEI isn’t just a buzzword—it’s a necessity. A thriving workforce isn’t just diverse in number; it’s diverse in thought, experience, and perspective. And as long as businesses continue to support DEI, they’re not just changing the workplace—they’re shaping the future of America.