About The Morning Hustle

THE MORNING HUSTLE is the freshest program in broadcast with an entertaining, humorous and informative take on urban pop culture from the Millennial and Generation Z point of view, meant to wake up its audience to the beat of today’s Hip Hop. The show offers listeners the unique chemistry of the hosts providing a rare authenticity and transparency that connects with the lifestyle of the audience.

The two Hall of Famers will go back to the company that they put on the map in the 90s and 2000s. Click inside to find out what they'll be doing!

We might lowkey hate on any NBA player who gets any of those unreleased Travis Scott x Air Jordan 4s though. We need those, Jordan Brand!! Why do you hate us?!

Now that Shaq and "The Answer" are going to be the driving force behind Reebok's NBA division, don't be surprised if you see more players in the NBA rocking some "Shaqnosis" or "Question Mids" in different colorways out on the hardwood floor this season or next.

2 Chainz announced a joint album with his longtime friend and collaborator Lil Wayne. Read more details inside.

https://youtu.be/cX1uaQZs-F4 Today we celebrate a latine trailblazer, Sonia Kilo, a multi -genre singer/songwriter, turned into a creative business mogul,wife, mom and “Your Friendly Neighborhood Chismosa.” You may recall Kilo from one of our 97.9 The Beat Spring Fest concerts when she performed back in 2019! She began singing at the early age of 11 years […] The post En El Barrio With Kirbyyyonna: Meet Latine Trailblazer Sonia Kilo appeared first on 97.9 The Beat.

In celebration of hip-hop’s 50th anniversary, AT&T Dream in Black gathered a diverse panel of artists and unique voices to discuss the genre’s global impact and the importance of connection in moving the culture forward. The AT&T Dream in Black platform celebrates the achievements and aspirations of the Black community, rooted in the mindset that […]